A brand for ecological and healthy fermented foods. Our work included a brand name, a logo, brand story and a key visual, promotion and information materials as well as packaging design for three "starting" products: brine pickles, sauerkraut and kimchi.

United Soil is a family business created out of love for traditional, ecological food, which has been known for ages for its great taste, traditional fermentation methods and incredible benefits for health.

Creative direction: Julek Wierzchowski
Art direction: Oksana Shmygol
Design: Oksana Shmygol, Tomasz Jurecki
Copy: Anna Słowiakowska

Our kimchi
fuses the Korean tradition with the European heart.

Proclaimed the most healthy dish in the world, it fully deserved this title – its Chinese cabbage at its best! It owes its extraordinary properties to the special way of preparation – pickling, which we mastered to perfection. Our kimchi is a priceless source of the immunity enhancing vitamine C, and a treasure trove of B vitamins, most of all B1, B2 and B3.