28. JCF

Zion

The 28th edition of the Jewish Culture Festival coincided with the 70th anniversary of the founding of the State of Israel, and its theme was Zion – the embodiment of longing, dreams, and the vision of the Promised Land.

Festival visual identity:
Assumptions

Research, trends
Style and tone

Visual identity

Logo
Key visual
Graphic elements
Illustrations
Motion design

Implementation

Venue signage
Animations
Music
Festival prints
Posters, banners
Social media communication framework
Material selection, technical preparation

Website

Web design
Front-end development
Back-end development
System integration

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Zion, made from iridescent holographic foil, embossed or applied on festival materials, became the most distinctive element of the identity, emphasizing the dreamlike character of the festival’s visual presentation.

2018
Design & Art Direction:
Oksana Shmygol, Tomasz Jurecki, Julek Wierzchowski
Website:
Maciek Mach, Jan Drozd, Piotr Baran, Mirek Kliś

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