29. JCF: Earth

The 29th Jewish Culture Festival initiated a cycle dedicated to the four elements. Its first installment was earth. It’s various facets and interpretations were the main theme of the event’s visual identity.

Festival visual identity:
Assumptions

Research, trends
Style and tone

Visual identity

Logo
Key visual
Graphic elements
Illustrations
Motion design
Music

 

Implementation

Venue signage
Animations
Festival prints
Posters, banners
Social media communication framework
Material selection, technical preparation

Website

Web Design
Front-end development
Back-end development
System integration

Earth – according to the PWN Dictionary of the Polish Language: 1. The third planet of the Solar System; 2. A layer of sand, clay, humus, etc. forming the land surface; 3. The surface on which people move; 4. Land that is someone’s property; 5. Colloquially – the floor; 6. An area forming a certain whole, e.g., ethnographic, geographic; 7. Land; 8. Country, homeland; 9. One of the four elements constituting nature.

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Metallic gold, always present in the visual identity of the JCF, took on a copper hue this time, and the visualization was based on everything close to the earth. Or Earth.

In the heart of Krakow’s Kazimierz, a large tent was erected, marking the area for festival meetings and events.

JCF volunteers – Machers – wore unique, hand-dyed festival t-shirts with organic patterns and metallic copper applications.

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