P → A

At the beginning of the 2017/18 academic year, the Państwowa Wyższa Szkoła Teatralna in Krakow changed its name to: Akademia Sztuk Teatralnych im. St. Wyspiańskiego in Krakow.

Rebranding: Brand strategy

Brand diagnosis
Research, trends

Visual identity

Sub-brand signage system
Key visual


Material selection, technical preparation
Communication framework templates
Performance poster templates
Brand manual

The new logo references the construction and form of the former PWST logo, designed in the 1980s by Jerzy Napieracz.

Along with the new logo, a comprehensive visual identity project for AST was developed: a signage system encompassing branches, consistent typography, a color palette, and the layout for documents, printed materials, informational and promotional materials.

Posters and program brochures have a unified layout and appearance, so they immediately communicate AST at first glance.

Design team::
Marcin Wolny, Tomasz Jurecki

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