Goodie - new service from Bank Millenium

Branding for the Goodie mobile app by Bank Millennium. Its primary functionality is aggregating up-to-date information on discounts, coupon codes, and promotional flyers.

Mobile app branding:
Visual identity

Logo
Key visual
Illustrations
Icons
Motion design

Implementation
Material selection, technical preparation
Communication framework templates
Sales deck template
App interface elements
Brand manual

The overarching guideline for the logo design, in both functional and visual contexts, was the concept of “simplicity.” The Goodie symbol combines two simplified icons – a magnifying glass and a smile. Together, these shapes form the monogram and icon for Goodie.