Moris - heavy industry in the digital reality

One of the most technologically advanced companies in the steel products industry. As they entered the digital world and launched online sales, they needed a new visual communication system.

Brand strategy

Current brand status diagnosis
Category analysis
Target group analysis
Mission, vision, values
Brand positioning
Communication strategy
Style and tone of narration

Visual identity

Logo redesign
Key visual
Icons and infographics
Motion design

Written identity

Brand dictionary

Photo shoot – art direction
Photo and illustrations selection
Product renders
Implementation and maintenance

Materials templates
Social media communication framework
Design system
Brand manual

In the largest and most modern high-bay steel warehouse in Poland, everything is fully automated. This place truly impresses with its rhythm and geometry.

Heavy industry meets modern technologies which manage the process of sending and receiving orders.

When designing the new system, we decided to use several complementary elements. We drew inspiration from industrial aesthetics. We were also fascinated by the details of the products and the technological process itself.

It is a highly technological story, but there is still room for the people who created and continue to create Moris. Without them, nothing would be possible. No processes. Not even the automated ones.

One of the elements of the visual narrative is light, expressive illustrations. They explain what is normally complex and heavy.

When designing visual identities, we often create branding for company cars. However, the opportunity to brand a train is very rare.

Design team:
Oksana Shmygol, Julek Wierzchowski, Tomasz Jurecki, Patrycja Mola, Tomasz Sucheta, Brydzia Urbanek, Piotr Wnuk, Mirek Kliś
Przemek Szuba

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