A safer city

New Composite Technologies are specialists in composites—a lightweight material that enables the creation of safer and more efficient lighting systems for cities and road infrastructure.

Rebranding marki:
Brand strategy

Brand diagnostic
Category analysis
Target group analysis
Brand positioning
Communication strategy
Style and tone of narration

Visual identity

Key visual
Icons and infographics
Motion design

Written identity

Brand name
Brand dictionary


Product renders
Selecting photos and illustrations


Social media framework
Sales deck
Design system
Brand manual


User Experience Design
Web Design
Front-end development
Back-end development
Content management

Previously, the company manufactured its products out of aluminum. The shift in technology led to a transformation of the brand itself. We assisted in navigating this process, starting with a new strategy and name.

In our graphic solutions, we decided to reference the most characteristic feature of the composite—it is a layered material. Our layouts reflect this as well. Meanwhile, in the letters of the logotype, we incorporated the shape of NCT’s flagship product.

Composite materials are adaptable; their parameters can be adjusted based on technical requirements. We approached the visual identity system in the same way. We wanted it to be flexible and capable of communicating various aspects of NCT’s products.

The visual world tells the story of technology and its impact on daily life, the aesthetics of space, and safety.

The illustrative materials consist of a combination of photographs and product renders developed by us.

The new website has been developed with the needs of key entities involved in designing and building urban and road infrastructure in mind. Local governments and investors can gain a broader understanding of the technology, NCT’s innovative solutions, and their implementations. Contractors and architects have access to detailed product specifications and 3D models that facilitate design work.

Design team:
Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Oliwia Zypser, Przemysław Żyra, Łukasz Wojtysko, Rafał Pyrczak, Mariusz Czepiec, Michał Róg, Jan Drozd, Piotr Baran, Mirek Kliś

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