#newhistory

Norwid is a PlusLeague volleyball team from Częstochowa, which has been nurturing future Polish representatives for more than 20 years.

Rebranding of the volleyball club
Brand strategy

Research, trends
Visual and linguistic narrative style and tone

Brand identity

Logo
Key visual
Graphic elements
Illustrations
Motion design

Implementation

Event setting
Social media templates
Player apparel
Fan kit
Dedicated clothing line

The history of the club is inseparably connected with the 9th High School named after Cyprian Kamil Norwid. It was there, in 1999, that a sports class with a volleyball profile was established, which in time transformed into a club associating volleyball players in various age groups – from youth, through cadets and juniors, up to the PlusLiga senior team.

New history

With the promotion to Plus League, it was time to refresh the club’s image. Building on the existing identity, we defined the DNA of the brand – taking into account its values, mission and vision for development. Using the club’s rich symbolism, we developed a new set of elements to build its new visual identity.

The club has so far used a round emblem with the number 9 inscribed in the illustration of a ball. This is a reference to the club’s history – the first class with a volleyball profile in the 9th Norwid High School, which was established more than 20 years ago.

Dwa elementy dotychczasowego logo – piłkę i cyfrę 9 – połączyliśmy w stylizowany symbol. Uprościliśmy również zapis nazwy w emblemacie, aby „Norwid” był bardziej czytelny. Dodatkowo, nazwa została uzupełniona o dopisek “Volleyball Club”. Anglojęzyczny zapis ułatwia użycie logo przy różnych okazjach i odzwierciedla ambicje klubu do rywalizacji na poziomie europejskim. Całość oprawiliśmy w nowy kształt herbu, aby znak lepiej wyróżniał się na tle innych drużyn.

For several years, the club’s mascot has been the Owl. It was developed by a group of fans and has become an important part of cheering during games.

Many symbols, one identity

The biggest challenge was integrating the numerous existing identity elements. The variety of symbols is characteristic of the Varsity-style sports club setting – the aesthetic of school and university sports teams combines a sporty look with classic elements such as patches, illustrations and decorative lettering.

Recognizing the contribution of fans, we found the Owl to be an ideal brand hero for the brand. We transferred it in the form of illustrations to gadgets and clothing for fans. The set of graphic elements is complemented by a stylized Norwid inscription – inspired by C.K. Norwid’s signature.

Charakterystyczne dla stylu Varsity stonowane kolory – w naszym przypadku granat – połączyliśmy z intensywnym niebieskim i pomarańczem, który jednocześnie jest kolorem głównego sponsora klubu.

Ambitions and development

With the club’s new graphic design, we are building greater recognition. The new, consistent identity system facilitates the daily work of creating communication to fans and the industry. The developed graphic design respects the club’s history, while giving the brand a youthful and dynamic character.

2024
Team Otwarte:
Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Oliwia Zypser, Mirek Kliś
Team Norwid:
Łukasz Żygadło, Marek Osuchowski, Kinga Kowalczyk

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