Małopolska toolkit - tradition and aesthetics of Małopolska

For the Marshal’s Office of the Małopolskie Voivodeship, we designed a gift set featuring Małopolska.

Packaging

Design concept
Graphic design

Written identity

Brand name
Storytelling

Visual identity

Logo
Key visual
Illustrations
Icons

Implementation

Product selection
Selection and technical preparation of packaging
Supervision of packaging production

In collaboration with the Traditional Craft Trail, we visited local artisans. Together, we selected a dozen or so items. We focused on those that are authentic, unique, and characteristic of the region.

We drew inspiration from the Krakow Workshops – a group of artists and craftsmen from the early 20th century who extensively incorporated folk styles into their modern applied arts projects.

2015
Design team::
Marcin Wolny, Tomasz Jurecki, Julek Wierzchowski

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