The new logo of Radio Kraków relates to the previous mark, constituting its modernized and simplified continuation. We kept the symbols, the characteristic composition and recognizable dark blue colour scheme. The name is better displayed becoming legible and clear. The new mark is simpler, distinct and simply more manageable.
Creative direction / concept: Marcin Wolny
Design: Marcin Wolny, Julek Wierzchowski, Tomasz Jurecki
Simple, short slogans referred to the thematic auditions, debates and on-air campaigns and also linked to the Radio's webpage and fanpage, welcoming the audience to take part in the discussions on essential, current topics. The campaign had four local editions, dedicated to the future of Hotel Cracovia, Nowy Sącz town, Tarnów and Nowa Huta district.