Skawina - small town, good neighbor

A small town and municipality on the outskirts of Krakow. Good neighborhood, peace and quiet, familiar community, and short distances.

Visual Identity of the town:

Brand strategy

Brand analysis and diagnosis
Brand architecture
Research, trends
Style and tone

Visual identity

Town logo
Sub-brand signage system
Graphic elements
Illustrations
Icons, infographics

Implementation

Copywriting
Templates for municipal prints
Social media communication framework
Promotional materials – info
Brand manual

The main goal of the project was to utilize the existing municipal symbolism. Based on historical and heraldic analysis we developed a new drawing of the coat of arms, a seal and a town flag. After approval by the Heraldic Commission of the Ministry of Interior and Administration the new symbols were adopted by the Town Council.

The Visual Identity System of Skawina is based on the coat of arms. Logos for municipal institutions are created according to simple principles, adding typography to the coat of arms. This ensures that the town’s visual identity is cohesive and easy to understand.

Inspiration for the new graphic design of the town came from the panorama of Krakow, Kazimierz, and Skawina from Hartmann Schedel’s 15th-century “World Chronicle.” The depiction of the town among the hills led us to think that good neighborhood is an important element of Skawina’s identity.

Skawina is, in the best sense of the word, an ordinary small town. It offers much that is good: peace, quiet, and a familiar community. We believed that the identity design should also be straightforward and friendly in implementation. The layouts of promotional materials are based on simple divisions and geometric illustrations. The branding deliberately used system fonts – Arial and Times New Roman – so that all relevant institutions could easily use the system.