Scope of the project:
branding, brand communication, key visual, brand manual, stationary, social media.
With Talixo the passenger gets a complete package with regards to price, comfort and flexibility, as well as approved quality of drivers and vehicles. He can simply lean back and enjoy the ride.
Talixo is a global corporation which needs to communicate with different client groups. To distinguish different types of communication one can use branding elements (icons, colour, typography, photography (colour or black and white) with different intensity.
More orange colour paired with large scale icons and colour photography create the friendly and warm atmosphere and are used to communicate with individual clients. This way, branding helps us guide clients through the services that talixo provides and explain the way they work in an easy and fun way.
Reducing the amount of orange and using infographic-style imagery where large-scale elements from the logo are used in combination with simple car shots we can take brand communication to a more technical and formal level, which works well for communicating with the talixo fleet.
Corporate clients and investors
As we change photographic material to black and white, use bold typography, simple grid-based layouts, we create visuals for corporate clients and investors, who search for a highly professional and trustworthy partner.
Design Team: Oksana Shmygol, Julek Wierzchowski, Paulina Duźniak
Project manager: Mirosław Kliś