Taproom in Tenczynka

TAPROOM is a two-in-one. It’s a bistro and a bar serving locally produced alcohol. For the new place in Tenczynka, we prepared its visual identity – from the logo through illustrations to social media templates.

Restaurants visual identity:
Strategy

Visual codes of categories
Research, trends
Style, tone

Visual identity

Logo
Illustrations
Graphic elements
Motion design

Written identity

Brand dictionary
Storytelling

Content

Copywriting
Selection of photos and illustrations
Photo shoot – art direction
Animations

Implementation

Social media communication framework
Signage inside and outside the restaurant
Design system
Brand manual
Material selection, technical preparation

The focal point of the venue is the tap, a ceramic column with taps, from which you can pour your own beer, liqueurs, or vodka. Special attention is given to the placement of the distillation equipment – alembics and vats that resemble musical instruments or works of art

The Tenczynka brewery history dates back to the 16th century, but the current buildings mainly originate from the 19th century. We used AI to create the illustrations which helped us generate phantasmagorical landscapes of Tenczynka over the centuries.

We also prepared social media templates and minimalist printed materials.

The architectural design of TAPROOM was handled by the Warsaw-based studio, Projekt Praga.

2023
Design team:
Tomasz Jurecki, Julek Wierzchowski, Oksana Shmygol, Łukasz Wojtysko, Mirek Kliś

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