Unit8 - the fastest growing company in Switzerland

We took care of launching their new brand dealing with data, analytics and AI.

Brand strategy

Visual codes and categories
Brand architecture and portfolio
Research, trends
Style and tone of visual and written narration

Visual identity

Sub-brand labelling system
Key visual
Graphic elements
Icons and infographics
Motion design

Written identity

Brand name
Brand dictionary


Video editing
Material selection, technical preparation

Implementation and ongoing support

Pitch deck, sales deck
Social media framework
Photo shoot – art direction
Film – art direction
Office signage and wayfinding
Design system
Brand manual


User Experience Design
Web Design
Front-end development
Back-end development
Systems integration

The company started off with a team of 7 specialists. Today it’s almost 150 people working with big data, analytics and AI. According to “The Financial Times” Unit8 is the fastest growing company in Switzerland.

Unit8 works closely with its clients. The symbol of this collaboration is the figure eight in the logo. Two sets connected to each other.

The typography in the logotype emphasizes that Unit8 is a special operations unit.

One element of the visual identity we designed are illustrations, which in a simple way explain important and complicated processes relating to the latest technology.

Unit8 employees transform data into something more than just numbers. They bring it to light. Sometimes from computers, and other times from shelved folders. They integrate it into a system and set it in motion

Employer branding

We’ve been working with Unit8 for six years now. In addition to daily operations, there are also special occasions. One of them was producing a film for the company’s fourth anniversary.

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When Unit8 was expanding its offer, we helped organize and describe it in a way that would be understandable to people outside the IT industry. Our goal was to familiarize and bring technology closer to them.

Office branding

The company currently has 4 branches in Switzerland and Poland: Zurich, Lausanne, Krakow, and Wroclaw. We have also developed consistent signage for the building facade and office spaces.

Unit8 engages in various activities within the industry: lectures, training sessions, new products, and proprietary technologies.

since 2017
Design & Art Direction:
Oksana Shmygol, Julek Wierzchowski, Tomasz Jurecki, Patrycja Mola, Maciej Mach, Michał Róg, Jan Drozd, Piotr Baran, Łukasz Wojtysko, Mateusz Miszczyński, Mirek Kliś
Unit8 Team:
Kamil Zalewski, Julia Dusza, Justyna Woźny

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