United Soil - From soil with love

United Soil is a family-owned company founded out of a love for traditional, organic food.

Branding for the pickles business:
Brand strategy

Visual codes of the category
Research, trends
Style and tone

Written identity

Brand name
Storytelling
Brand claim

Visual identity

Logo
Key visual
Illustrations, icons

Packaging

Labels graphic design

Implementation

Copywriting
Social media communication framework
Technical preparation of packaging

Pickles have been known for centuries for their excellent taste and health benefits. The United Soil brand is intended for foreign markets, where fermentation is a little-known method of food preservation.

Nasze Kimchi to koreańska tradycja i europejskie serce.

2016
Design & Art Direction:
Julek Wierzchowski, Oksana Shmygol, Tomasz Jurecki
Copywriting:
Anna Słowiakowska
Photos:
Oni Studio

See other projects