The world of friendly technology

Vasco is a manufacturer of smart speech translators, whose performance becomes increasingly fluid as technology advances.

Brand strategy:
Brand diagnosis
Competitor analysis
Target group analysis
Concumer insights
Brand architecture and portfolio
Brand positioning
Communication strategy
Style and tone of narration
Mission, vision, values
Implementation plan and workshops
Written identity

Brand dictionary

Visual identity

Key visual
Icons and infographics
Motion design


Social media framework
Pitch deck
Material templates
Design system
Brand manual


Design and graphic concepts
Preparation and supervision of printing

We provided strategic support and developed a new visual and written communication strategy. Vasco, in its new iteration, positions itself as a creator of friendly technology. This allows users to focus on exploring the world and confidently taking on new challenges.

Communication Symbol

From the first two letters of the logotype, we created a universal communication symbol, understandable by people from all over the world.

We aimed to present technology in a humanistic way. The new branding features muted, delicate colors and soft, rounded shapes.

Many technology companies depict a fast-paced, crowded, and overstimulated reality, but we focused on interpersonal communication and everyday situations.

Vasco is multilingual and comes in many colors. In designing materials, we prepared a color palette that can be changed depending on the market and cultural context.

The design system is flexible and scalable—easy to use in digital media and print. It is based on simple composition principles and three main types of layouts: image-based, product-based, and image-product hybrid.

User Experience

Consistent solutions for both the digital and analog worlds. Users experience the same flow whether they are viewing content online or opening a package.

When designing the translator’s packaging, we drew inspiration
from a dictionary. Once the sleeve is removed, the box opens like a book.

The brand manual we prepared contains all guidelines related to strategy as well as visual and written communication.

Since 2023
Design team:
Art directors: Julek Wierzchowski
Oksana Shmygol, Tomasz Jurecki, Patrycja Mola, Paweł Loedl, Łukasz Wojtysko
Vasco team:
Karolina Szulc, Piotr Michalski, Anna Jaworska-Płaska

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