X-lander - every road is an adventure

One of the most recognizable stroller brands. Intriducing the new collection initiated the redesign of the brand’s visual identity.

Rebranding:
Brand strategy

Brand diagnosis
Competitor analysis
Target group analysis
Brand architecture and portfolio
Brand positioning
Communication strategy
Style and tone of narration
Social media plan

Visual identity

Logo
Key visual
Packaging
Icons and infographics
Motion design
Packaging design

Written identity

Storytelling
Brand dictionary

Implementation

Material selection, technical preparation
Communication framework templates
Photo shoot – art directing and production
Sales deck templates
Animations
Promotional campaigns
Brand launch
Design system
Brand manual

Website

User Experience Design
Web Design
Front-end development
Back-end development
Content management

We developed a new communication language – both verbal and visual. The scope of work included storytelling about the product, refreshing the visual identity, key visuals, a photo shoot, and the implementation of promotional materials.

We improved typography and the details of the logo to ensure its correct reproduction in every technique.

The new communication framework includes guidelines for model names and a typographic system for product labeling.

We designed a series of packaging and POS materials, both for strollers and a wide range of accessories.

Every walk can turn into a real adventure; just take a turn from the familiar park paths to unknown forest trails.

2017
Studio team::
Oksana Shmygol, Julek Wierzchowski, Paweł Loedl, Maciej Mach, Jan Drozd, Piotr Baran, Anna Maria Słowiakowska, Mirosław Kliś, Photo: Małgorzata Turczyńska

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